The last few years have seen the development of a new line of research around the relationship between digital platforms and activism. The influence of the internet and social media on the civic and political engagement of young people in particular has become clear. Digital platforms perform in this regard a set of functions crucial to activism in terms of communication, mobilization, and logistics. These are indispensable tools, especially to young people belonging to informal structures. Digital platforms have also been (...) shown to facilitate emotional and solidarity networks thus fostering a sense of community and a strengthening of collective identities. In this article we aim at examining this aspect based on in-depth interviews with young activists conducted in Portugal during a three-year project (2020–2022). We have concluded that, especially in certain activism contexts involving social groups of neglected or non-normative identities, digital platforms function as a crucial empowerment tool. These are linked to the emotional support for and recognition of the identities of these young people, incentivizing the creation of fields of political and social intervention. (shrink)

Recent research explores the high proliferation of conspiracy theories about COVID-19 vaccination, and their potential effects within digital media environments. By means of a 2 × 2 experimental design (N = 945) conducted in Romania, we explore whether exposure to media messages promoting conspiracy theories about vaccination versus media messages debunking such conspiracy narratives could influence people’s intention to either support or argue against vaccination in front of their friends and family (interpersonal influence). We also analyze the moderation effects of (...) education and critical thinking. Main results show that both conspiracy and counter-conspiracy media content about vaccination negatively affect people’s willingness to discuss the topic with others, which offers support for a silencing effect. Education and critical thinking moderate the main effects, but only to some extent and in certain experimental conditions. (shrink)

High levels of threat and uncertainty characterize the onset of societal crises. Here, people are exposed to conflicting information in the media, including disinformation. Because individuals often base their news selection on pre-existing attitudes, the present study aims to examine selective exposure effects in the face of a crisis, and identify right-wing ideological, trust-, and science-related beliefs that might influence the selection and sharing of disinformation. A representative survey of German internet users (N = 1101) at the time of the (...) COVID-19 pandemic outbreak showed a confirmation bias in crisis-related news selection and sharing. It revealed right-wing authoritarianism and political mistrust as significant predictors of disinformation selection. The influence of social dominance orientation, mistrust in politics, and perceived certainty of knowledge were significant for sharing disinformation. The present results extend previous knowledge about people’s (dis)information behavior in times of crisis, and shed light on groups particularly vulnerable to disinformation. (shrink)

Since 2009, the Norwegian public service broadcaster NRK has produced a number of slow TV shows. Some of the programmes have had a surprisingly big success in terms of public engagement and audience share even though the majority of the audience was from the oldest age groups. These programmes are not only slow, lasting a long time and lacking dramatic development and progress, they also engage in a particular, traditional version of national identity. The current article argues that, through slow (...) TV, the Norwegian public service broadcaster has found a new way to reflect a particular version of Norwegian identity and to tap into the central values of Norwegian culture. Taken together, the shows cover all regions of the country—the coastal areas as well the inlands and mountains. In terms of representation, the programmes highlight nature and traditional Norwegian values such as closeness to nature, rural life, and “friluftsliv” (living the outdoor life). Urban areas and the non-white population are conspicuously absent. (shrink)

Studies of mediation practices typically focus on parental mediation, but during adolescence parents’ impact decreases relative to that of peers. This study compares perceived parental and peer mediation in the context of media portrayals of risk behavior and adolescents’ perceptions thereof. A cross-sectional survey was conducted among 278 adolescents aged 12 to 17 (M = 14.18, SD = 1.62, 51.4 % girls) using Hayes’s process macro (model 4) to investigate direct and indirect associations between mediation, media-related cognitions, and social norms. (...) Findings indicate that perceived parental and peer mediation are related to adolescents’ media-related cognitions and perceived social norms in equally important but different ways. (shrink)

This paper focuses on a methodological question regarding a content analysis tool in populism studies, namely the explicit and implicit populism approach. The study argues that scholars adopting this approach need to conduct content analysis simultaneously on different coding unit lengths, because the ratio of explicit and implicit messages varies significantly between units such as single sentences and paragraphs. While an explicit populist message consists of at least one articulated dichotomy between the “good” people and the “harmful” others, implicit populism (...) implies that only one of the core features of the populist style is present: either people-centrism or antagonism. Due to the often fractured and occasionally dichotomous nature of populist styles, this research revolves around the idea that the explicit and implicit populist content analysis method should be performed on coding units of different lengths, as these units can yield significantly different results in the detection of populist styles. Hybrid content and statistical analyses were operationalized to scrutinize to what extent explicit, implicit, or non-populist styles change in three coding unit types with diverging lengths. The outcome supports the following suggestion: Explicit and implicit populism demand scrutiny simultaneously on one narrow and one extended textual unit. (shrink)

This study investigates young consumers’ reliance on social media influencers (SMIs) in the context of social commerce. With regard to the four streams of influencer endorsement – influencer credibility, influencer attractiveness, match-up, and meaning transfer – we propose that they can either lead to a direct consumer reliance on SMIs’ suggestions for their purchasing decisions, or that attitudes toward SMIs mediate the relationship. By integrating both directions of partial- and no-attitude mediation, the proposed model explores all associations in order to (...) better understand connections and driving forces between endorsement streams, attitudes, and reliance. We introduce the concept of reliance on SMIs, understood here as the degree to which young individuals base their preferences, lifestyles, and purchasing decisions upon SMIs. A research model was validated by examining 809 young individuals. The results reveal that attitude formation is affected by all four endorsement streams, and fully mediates the relationship between these endorsement streams and young people’s reliance on SMIs. The differentiated reliance levels by gender and age confirm that females and teenagers tend to rely more on SMIs. The current study offers the first evidence for a relationship between the four endorsement streams and reliance on SMIs via attitude formation in the context of social media networking, as well as the association of reliance with sociodemographic characteristics. (shrink)

How the media influence the trust that citizens have in institutions such as politics and science seems more important than ever, given the decline of institutional trust in Western societies, and the increasingly diversified media landscape. This paper focuses on the relationship between media repertoires, institutional trust, and two socializing contexts (parents, social networks). Applying Latent Class Analysis, this paper examines (a) how parental socialization and social networks predict membership of media repertoires, and (b) how repertoires are associated with levels (...) of institutional trust. Outcomes reveal five distinct media repertoires, among which the emerging type of cross-media news consumers. Membership of repertoires is associated with both parental socialization and social networks. There are clear differences in the levels of institutional trust among media repertoires: Popular media omnivores and quality news consumers have the most trust; the non-print-oriented the least. (shrink)

Indoor radon is a natural radioactive gas that enters homes through cracks in the foundations. It is one of the leading causes of lung cancer. Although radon can be detected with an indoor radon test and can be mitigated by means of either ventilation or professional measures, testing and mitigating rates of the at-risk population remain insufficient. The objective of this study is to systematically review the current level of evidence regarding the design and effectiveness of mass media campaigns to (...) address the health risks of indoor radon to homeowners. The results show that informative tone of voices prevailed, other components, such as emotional or social components, were often not included. Furthermore, the focus was mostly on intention and less on behavior itself, and on testing instead of mitigation. Further research is needed to test effective and innovative communication strategies to increase protective behavior concerning indoor radon. (shrink)

The underrepresentation of women politicians in the media is a persistent feature in many contemporary democracies. Gender bias in election coverage makes it harder for women to reach positions of power in politics. Drawing on the special circumstances in Austria during the 2019 election campaign which saw the first female top candidate of a major party and a caretaker government containing equal numbers of men and women and which was led by the country’s first woman as chancellor, we examine the (...) effect of these developments on women politicians’ representation in campaign coverage. We draw on quantitative content analysis of Austrian newspaper articles (N = 16,125) during four national parliamentary election campaigns (2008, 2013, 2017 and 2019). We show that for women politicians the media ceiling is slowly lifting at best, but that positions of power provide the most promising ways to evade gendered media bias. (shrink)

Disease-related challenges are often associated with perceived uncertainties in individuals, triggering attempts to cope with the situation. Our study aims to understand patients’ coping strategies regarding health information-seeking behaviors (HISBs). It is guided by the Uncertainty Management Theory, and seeks to grant insights into multi-channel HISB by describing how uses of interpersonal and media channels interact to cope with uncertainties, and how trust influences the process of multi-channel HISB. Patients diagnosed with osteoarthrosis (N = 34) participated in qualitative semi-structured interviews, (...) from which five patterns of multi-channel HISB, ranging from a focus on the physician to a focus on the internet, were identified. These patterns are distinguished by underlying functions of trust – including trust serving as an additional coping strategy, and as an important influencing factor for perceiving information as meaningful – and by whether information needs remain and patients turn to multiple sources. These findings form the basis for further theory development considering the iterative nature of HISB and the role of trust. (shrink)

Extremists often aim to paint a biased picture of the world. Radical narratives, for instance, in forms of internet memes or posts, could thus potentially trigger cognitive biases in their users. These cognitive biases, in turn, might shape the users’ formation of extremist attitudes. To test this association, an online experiment (N=392) was conducted with three types of right-wing radical narratives (elite-critique, ingroup-outgroup, violence) in contrast to two control conditions (nonpolitical and neutral political control condition). We then measured the impact (...) of these narratives on the activation of three cognitive biases of relevance in the formation of extremist attitudes: the ingroup-outgroup bias, the negativity bias, and the just-world hypothesis. The results indicate that violence narratives seem to be particularly harmful as they heighten participants’ negativity bias and increase just-world views. Just-world views in turn show a positive relationship to extremist attitudes, which highlights the need of regulating violence invocations on social media. (shrink)

In contemporary society, childhood is characterized as mediatized and commercialized. Media consumption worlds (MCWs) are a phenomenon that mirrors both aspects. They are narratives that are presented through various media platforms, games, and merchandising products. In this paper, the concept of children’s MCWs is developed theoretically and investigated empirically using the case of primary school children’s appropriation of MCWs as well as parental mediation and attitude in Austria and Germany. A mixed-methods design was applied, starting with qualitative interviews with children (...) and their parents and followed by an online survey for parents (N=327). The study revealed that children find individual ways to deal with MCWs, some of which foster creativity and self-expression but also consumerism. The parents’ attitude is ambivalent. They view MCWs as beneficial in terms of creativity, positive values, and as peer group experience. However, parents observe critically that MCWs lure children to the media and to consumption. (shrink)

Textual and visual analyses of nation-branding campaigns are rare but highly needed (Bolin and Ståhlberg, 2010; Hao, Paul, Trott, Guo, and Wu, 2019) as online media have become a popular tool for states to shape people’s perception (Volcic and Andrejevic, 2011). In Anholt’s much applied nation brand hexagon (2007), immigration and investment, society, governance, and culture and heritage are, along with tourism and export, the core aspects that build a country’s reputation. As the 2015 refugee peak situation resulted in a (...) more restrictive approach of the Swedish government towards asylum applicants, the country’s brand was put under pressure. How could Sweden’s values related to openness be highlighted while policymakers chose a deterrent road? In this study, we bridge streams of research on nation branding, framing, and migration studies by presenting a multimodal analysis of the “Portraits of migration” campaign as a strategic response to the refugee situation. (shrink)

A better understanding of media effects on immigration attitudes is crucial for policy development and innovation. While many studies have focused on immigration discourses or the salience of this issue in print media and broadcast TV, few have looked at how different “media diets” influence immigration attitudes. Using two-wave panel data composed of 14,480 observations (7,240 individuals) from nine EU countries, this article specifically analyses the role of online and social media news consumption as well as media diet diversity on (...) Europeans’ perceptions of the economic and cultural impact of immigration. The results show that relying primarily on online or social media (compared to print newspapers) to get news, consuming news less frequently, or having a less diverse media diet all significantly and negatively influence people’s perceptions of the impact of immigration. Results and implications are discussed in light of today’s changing media landscape and news consumption habits. (shrink)