Abstract

Umwelt theory has finally come of age. The paradigm-breaking power of Jakob vonUexküll’s technical term, after decades of inquiry by scholars such as Merleau-Ponty(1962) and Kauffman (1993) has become part of the vernacular of animal studies, psychology, sociology, and other scientific domains (Buchanan 2008; Lahti 2015;Stevens et al. 2018). The newfound fame of the Umwelt frame, however, is as much a boon to the field of biosemiotics as it is a burden, due to the usual serial misinterpretation and cooptation that occurs in popularizing a concept.One prominent scholar, however, deeply wedded to the original lineage of meaning Umwelt theory offers, is the renowned ethologist and primatologist Frans de Waal, who has based his life work on understanding its core meaning through experimentation.From the first to the last page of de Waal’s latest overview of animal cognition, he anchors his interpretations in classical as well as cognitive ethology — steeped in the contributions of von Uexküll. This deceptively readable popular scientific monograph Are We Smart Enough to Know How Smart Animals Are? affords digestible insights for the curious reader as well as enlightening details to those attuned to the fierce debates in animal cognition, consciousness, and ethics.The book incorporates Niko Tinbergen and Lorenz’s contrastive ethological interpretative styles to best enter into the Umwelten of other species, especially primates. DeWaal not only reviews his remarkable career and the history of ethology, but pushes further into the nuances of species-specific experimentation design and best practices in ethological methodologies.