Central figures in the phenomenological tradition, such as Aron Gurwitsch, Jean-Paul Sartre, and Maurice Merleau-Ponty, drew extensively on gestalt psychology in their writings. The dialogue between phenomenology and psychology they began continues today in the field of embodied cognitive science. We take up this conversation starting from Aron Gurwitsch’s rich phenomenological analysis of the perception of the cultural world. Gurwitsch’s phenomenological descriptions of the perception of the cultural world bear a striking resemblance to work in embodied cognitive science that takes (...) its inspiration from Gibson’s ecological psychology. Gibson coined the term “affordance” to refer to the possibilities for action that can be directly perceived by persons [Gibson 1979]. However, Gibson from his earliest writings made a distinction between a universal, strictly individual and nonsocial form of perception and a perception of the world that was subject to social and cultural influences. We use Gurwitsch to argue against Gibson’s individualist understanding of direct perception. Each affordance that can be selected as an object of perception refers to a wider sociocultural context, which Gurwitsch called an “order of existence”. We end our paper by taking up the question of the relation of phenomenological description of the perceptual world and explanations of perceptual experience provided by embodied cognitive science. (shrink)