Many worry that global warming may produce dire consequences not just for humankind, but for many other living organisms on the planetEarth. This has raised concerns about the desirability of the political and economic policies that brought us to this point in history, a period of markedly higher levels of consumptionConsumption that produce higher levels of CO2. That, in turn, has raised new concerns about the ideologies and theoretical paradigms upon which such political and economic policies are based. Many now (...) call for a rejection of free marketFree Market economies to make room for more centrally planned economic systems. Even the idea of Homo EconomicusHomo Economicus – the primary actor in the modern free marketFree Market economy – is under fire in favor of a new conceptualization of the primary actor: Homo CuratorHomo Curator. This essay explains why these changes are both unnecessary and dangerous. I argue they are unnecessary by showing: (1) Homo Economicus and excessive consumptionConsumption are not the root of the problem, and (2) how the theory of market failure already gives us proven means to address problems like global warming. I argue that abandoning Homo Economicus and the free marketFree Market economy is dangerous because it will inevitably lead to a world that is far less likely to support individual and collective human flourishing; one that poorer, less free, and less respectful of the sanctity of the individual. (shrink)