Abstract

After the emergence of "new media," propaganda and so-called "alternative facts" are some of the main tools that have been used by governments, individuals, or interest groups to recalibrate the narration of certain information. By using the basic storytelling methods, the Narrative Policy Framework (NPF) allows policymakers to use the media to spread the newer dynamics of narration. Since 2014, after the Bharatiya Janata Party (BJP) came to power, the government has constantly been using narration through the state-funded media that have changed the overall media landscape in the country. Thus, using the NPF, this research aims to perform a media content analysis of India and discuss the changing media landscape of the nation. To prove the argument, the article provides various empirical examples and facts (from India) which are changing the narrative among the public and the ruling party's pursuit of its political aims by radical change in public policy.