Abstract

The article analyzes the values and ideals of modern global society in the realities of the economic crisis, makes a forecast regarding the popularization of new values such as solidarity, brotherhood, equality against the background of discrediting the values of freedom and democracy. In the first part of the work, the author identifies trends and phenomena in modern society that are similar to the position of the society depicted by A.A. Zinoviev in the novel "The Global Humant Hill". First of all, it is the priority of the benefits, efficiency and interests of capital over values, covered with ranting about freedom and democracy, as well as the denigration of communist ideas and their defenders, the use of information technology and technological progress as a surrogate for communication. The author comes to the conclusion that social problems and the spiritual life of the «humant hill», ideological and political discourse have a number of common features with reality. The second part of the article examines the crisis of the values of freedom and democracy, which are widely used in political and humanitarian discourse. Relying on the research of K. Marx, F. Engels, R. Luxemburg, O. Spengler and other philosophers, the author concludes that the interests of capital are hidden behind the declared values, and the modern economic crisis will strengthen social contradictions in society and the exploitation of the lower and middle strata of the population. The need to survive in more difficult economic conditions will lead to the popularization of the values of solidarity, brotherhood, the oblivion of freedom as a value guideline, the concept of freedom in political and ideological discourse will be used much less often.