Abstract

This research seeks to expand on the current literature surrounding scientific and aesthetic concepts of cuteness through a biosemiotic lens. By first re-evaluating Konrad Lorenz’s Kindchenschema, and identifying the importance of schematic vs featural perception, we identify the presence of a series of perceptual errors that underlie existing research on cuteness. There is, then, a need to better understand the cognitive structure underlying one’s perception of cuteness. We go on to employ the methodological framework of Modeling Systems Theory to identify and establish the forms that underlie both the encoding and decoding of cute phenomena. In redefining cuteness as a cohesive code, and establishing Kindchenschema as a schematic metaform, we set the foundation for the incorporation of biological and cultural theories of cuteness. This research offers an initial methodological framework for the examination of cute artifacts, that can be utilized in the fields of normative aesthetics, marketing, and design.