Abstract

Somewhere near the beginning of the eighteenth century a new concept of “dignity” was emerging alongside the rise of a new socioeconomic class, the bourgeoisie. This chapter explores the development of this distinctive new concept of dignity, investigating first the key elements of the so-called bourgeois virtues that provided content to this new ethos of dignity. Next, it probes the economic, political, and social conditions that facilitated the emergence and diffusion of bourgeois dignity during the eighteenth century. Finally, it discusses how this new understanding of dignity was diffused throughout society by one of the most influential literary endeavors of the period, Joseph Addison and Richard Steele’s The Spectator (1711–1714).