Abstract

As we were writing this chapter, the 2020 election campaign in the US was entering its last week before the elections. There are probably few more news-intensive events in the world than the American presidential elections. The smallest and, in other settings, seemingly irrelevant details of a candidate’s behaviour and appearance (a slip of the tongue, the way that they laugh or their temporary memory losses) are immediately picked up by cameras and microphones and publicized across news networks and commented on and shared throughout social media networks in a matter of seconds and minutes, possibly affecting people’s attitudes towards particular politicians and parties (directly or indirectly).