Abstract

The paper explores the concept of ‘deconstruction’ and its implications in contemporary fashion. Since its early popularization, in the 1960s, philosophical deconstruction has traversed different soils, from literature to cinema, from architecture to all areas of design. The possibility of a fertile dialogue between deconstruction and diverse domains of human creation is ensured by the asystematic and transversal character of deconstruction itself, which does not belong to a sole specific discipline, and neither can be conceived as a body of specialistic knowledge. When, in the early 1980s, a new generation of independent thinking designers made its appearance on the fashion scenario, it seemed to incarnate a sort of ‘distress’ in comparison to the fashion of the times. Influenced by the minimalism of their own art and culture, designers Rei Kawakubo, Yohji Yamamoto, Issey Miyake and, later in the decade, the Belgian Martin Margiela, Ann Demeulemeester and Dries Van Noten pioneered what can legitimately be considered a fashion revolution. By the practicing of deconstructions, such designers have disinterred the mechanics of the dress structure and, with them, the mechanisms of fascinations that haunt fashion. The disruptive force of their works resided not only in their undoing the structure of a specific garment, in renouncing to finish, in working through subtractions or displacements, but also, and above all, in rethinking the function and the meaning of the garment itself. With this, they inaugurated a fertile reflection questioning the relationship between the body and the garment, as well as the concept of ‘body’ itself. Just like Derrida’s deconstruction, the creation of a piece via deconstruction implicitly raises questions about our assumptions regarding fashion, showing that there is no objective standpoint, outside history, from which ideas, old concepts, as well as their manifestations, can be dismantled, repeated or reinterpreted. This constant dialogue with the past is precisely what allows designers practicing deconstruction to point to new landscapes. Key Words: Deconstruction, Derrida, distress, mode destroy, mechanisms of fascination, body, consumer culture, history