Abstract

This paper reveals the importance of stories associated to specific objects. The study argues that storytelling can infuse life and meaning into insignificant things. From a semiotic point of view, material objects become signs linked to particular people, experiences, desires, values, thus creating strong emotional bonds with the landscapes part of human daily routines. Beyond fetishism or consumerism, these significant objects could serve the purpose of eco-critical awareness. Through the lenses of a micro-narrative by British novelist Tom McCarthy, attached to the insignificant object of a “Mermaid figurine”, the paper explores the ecology of little things in order to draw attention to sustainability concerns.