Abstract

Automaticity is rapid and effortless cognition that operates without conscious awareness or deliberative control. An action is virtuous to the degree that it meets the requirements of the ethical virtues in the circumstances. What contribution does automaticity make to the ethical virtue of an action? How far is the automaticity discussed by virtue ethicists consonant with, or even supported by, the findings of empirical psychology? We argue that the automaticity of virtuous action is automaticity not of skill, but of motivation. Automatic motivations that contribute to the virtuousness of an action include not only those that initiate action, but also those that modify action and those that initiate and shape deliberation. We then argue that both goal psychology and attitude psychology can provide the cognitive architecture of this automatic motivation. Since goals are essentially directed towards the agent’s own action whereas attitudes are not, we argue that goals might underpin some virtues while attitudes underpin others. We conclude that consideration of the cognitive architecture of ethical virtue ought to engage with both areas of empirical psychology and should be careful to distinguish among ethical virtues.