Abstract

In this paper the author discusses the impact of information access, in combination with network structures and communications technologies, in the formation of social perceptions. This phenomenon is known as social computing. However, global access to emerging technology and easy user access to information sources are leading to new philosophical tendencies. Group behaviour and individual perceptions suggest that virtual influences and individual cognitive processes such as creativity and event perception are potentially determinants of new adoptions, as constructor elements of a new type of thinking. Finally, the author examines the impact of sharing personal experiences in the change of social values and norms from an individual to a global level.