Abstract
The Clifford of my title is W. K. Clifford, who is perhaps best known as the exponent of a certain ethic of belief – an ethic of belief that he was probably the first to formulate explicitly and which no one has defended with greater eloquence or moral fervor. In the lecture called, appropriately enough, ‘The Ethics of Belief,’ Clifford summarized his ethic in a single, memorable sentence: ‘It is wrong always, everywhere, and for any one, to believe anything upon insufficient evidence’. It will be convenient for us to have a name for this ethical thesis. I will call it ‘ethical evidentialism’ – ‘evidentialism’ for short