By the slant of their aims, presidential candidates rely on their own rhetorical arsenal to win the acquiescence of the public. Hedges and boosters, two subcategories of metadiscourse markers, are among the rhetorical tropes which assist politicians to increase or decrease commitment, blur or sharpen the boundaries between good and evil, and bolster or emasculate solidarity. Despite the many functions hedges and boosters can play in political discourse, studies that address these devices in relation to their persuasive effect in televised (...) presidential debates cross-linguistically are tremendously scant. To this aim, the current study examined the hedging and boosting strategies used by the winners of American and Iranian presidential elections during one of their latest televised debates. A bottom–up method of analysis was adopted to analyze the debates in terms of hedges and boosters, and a functional model in light of what surfaced in the analysis along with awareness of the existing literature was proposed. The study showed that not only were the frequencies significantly different, but the functions these devices fulfilled were also varied cross-linguistically as the winners of both groups demonstrated diverse tendencies towards using hedges and boosters. (shrink)

Argumentation has remained under-researched in studies analyzing academic journal publications despite its importance in academic writing. This paper reports a study in which we investigated stereotypical argumentative trends, lexico-grammatical features, and interactional metadiscourse markers in 354 research article free-standing discussion sections from the journal of ESP over forty years. The field of ESP was chosen because of its maturity, which has given substance to a dynamic ground for arguments. We drew on the pragma-dialectical approach to analyzing argumentations in the corpus. (...) Findings indicated that due to the argumentative nature of the discussion section, certain argumentative trends recurred more often. The analysis of the lexico-grammatical features and metadiscourse markers of the standpoints also showed patterns of variability over time. The study concludes that it is imperative to incorporate relevant facets from various argumentation models to construct a comprehensive argumentation theory and gain deeper insights into argumentation in academic writing. (shrink)

A review of advertisement studies shows that there has been little attempt to examine infomercials in terms of rhetorical appeals and persuasive strategies. Therefore, this study sought to contribute to the existing literature by exploring the persuasive elements of Apple infomercials through Aristotle’s modes of persuasion to reveal the most frequent persuasive language features and structures and to study how such elements were utilized to promote the products and services of the company. A top-down approach based on Aristotle’s modes of (...) persuasion was adopted to identify the rhetorical appeals of logos, ethos and pathos as well as the promotional tokens and patterns in the text. The descriptive findings provided evidence to demonstrate that although all the rhetorical proofs were employed in the corpus, emotional appeal was the most dominant. The findings of this research open new horizons for further studies on infomercials in general and persuasive rhetoric in specific. (shrink)