Celebrity Manufacture Theory postulates that both the emergence of celebrities and our fascination with them are shaped by the media. Another premise of the theory is that a person’s fame does not necessarily correlate with the talent or achievements of that person. Rather, it often depends on the way the media manufacture that person as a celebrity. Today’s celebrity culture extols a particular type of fame ‐ one created and sustained by media production. Hence, there is a painstaking method of (...) personification and commodification at work. The pursuit for authenticity is not the objective of Celebrity Manufacture Theory. For this reason, the theory is an example of a ‘manipulation theory’. It describes how media industries manipulate audiences through mass-mediated celebrity production. To best understand Celebrity Manufacture Theory, four major tenets are thoroughly described in this article: media mirage, democratization of spotlight, commodity and cultural mutation. (shrink)

This paper analyzes the role of propaganda use in cyberterrorism. The main premise is that cyberterrorists display various semiotic gestures (e.g., the use of images and Internet videos) to communicate their intents to the public at large. In doing so, they communicate themes—these themes range from hate to anger. Cyberterrorism, then, is a form of theater or spectacle in which terrorists exploit cyberspace to trigger feelings of panic and overreaction in the target population. In many cases, this form of propaganda (...) is the primary means of communication for various cyberterrorist groups to convey their intents. Internet sites also produce numerous opportunities for in-group communication and publicity. (shrink)

Name der Zeitschrift: Semiotica - Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique Jahrgang: 2013 Heft: 197 Seiten: 267-281.

This analysis comments on Bernstein’s lack of clear understanding of subjectivity, based on his book, Beyond Objectivism and Relativism: Science, Hermeneutics, and Praxis. Bernstein limits his interpretation of subjectivity to thinkers such as Gadamer and Habermas. The authors analyze the ideas of classic scholars such as Edmund Husserl and Friedrich Nietzsche. Husserl put forward his notion of transcendental subjectivity and phenomenological ramifications of the relationship between subjectivity and objectivity. Nietzsche referred to subjectivity as perspectivism, the inescapable fact that any and (...) all consciousnesses exist in space and time. Consciousness is fundamentally constituted of cultural, linguistic, and historical dimensions. (shrink)