The phenomenon of lobbying is considered as a mechanism for representing group interests, a system and practice of realizing the social interests of various groups, unions and associations of citizens, as well as business groups and corporations, which act through purposeful influence on the legislative power and state administrative structures. The informational and communicative essence of lobbying is revealed, and informational lobbying is singled out as a specific type of lobbying activity in the conditions of a post-industrial society. Information lobbying (...) is defined as a method of information support for the activities of certain interest groups, structures operating in the sphere of decision-making by state authorities and local governments, and a special way of forming and supporting communications, which has specific features, principles and norms of information exchange and reproduction of political contacts, communication channels and other components. It is proven that the communicative nature of information lobbying allows its subjects to organize political discourse. In general, it is appropriate to define information lobbying as a form of marketing communications, which is a specific result of the development of political markets in the conditions of developed representative democracy, when the owners of large public resources begin to play a special political role. Like any type of marketing communications, information lobbying is focused on establishing two-way relations and forming feedback between the communicator and the recipient. A special direction of information lobbying is international lobbying activity, which is interpreted as the interaction of legal entities or individuals with state power structures and management institutions that are formed at the global level, in order to influence the development and decision-making by them in their own interests or in the interests of specific clients. (shrink)

The purpose of the study is to consider the advantages and disadvantages of pollster and sociological approaches to electoral research.The article shows that conducting electoral research in modern election campaigns is carried out equally by pollster (for purely political purposes) and sociological (for scientific and sociological purposes) technologies. It has been proven that optimal results can be achieved by combining pollster and sociological approaches to electoral research. It was determined that today the organization of an effective election campaign requires equally (...) sociologists-pollsters and sociologists-analysts, the result of whose work is respectively collected empirical data and an analytical product, scientific expertise.It has been demonstrated that pollster and sociological approaches to conducting electoral research differ not only in the concepts of public opinion and the styles of its research, but also in the subject field. The electorate as a subject of electoral research acquires different content for different approaches. The pollster approach is more likely to understand the electorate as a circle of voters who vote for one or another party or candidate for an elected position and, in fact, are supporters of a certain political force or personality, while representatives of the sociological approach mostly consider the electorate as a collection of all citizens who vested with the right to vote and who exercise or do not exercise it under specially created conditions. It is argued that the integration of the subject fields of electoral polling and electoral sociological research will allow more effective and productive use of analytical potential in the election campaign, since such an organization of patronage work will help not only to record the results of electoral research, but also to predict the trends of electoral choice, the flow of votes, the reactions of electoral groups to specific political events. The availability of systematic ideas about the types of voters and their personal profiles will help to meaningfully approach the understanding of the electorate. (shrink)