The focus of the present study is the notion that texts are multimodal and that language is realised through various semiotic modes. Kress and Leeuwen’s theory is tested comparing two front pages of the British daily - The Times and two front pages of the Bulgarian daily - Trud.

Semiotics of colors and femininity in advertisements.

Semiotics of colors and femininity in advertisements.

Semiotics of colors and femininity in ads.

The paper is part of a larger study in the communicative and semiotic aspects of the use of erotic messages in advertising. It looks at the signs in space and architecture from the point of view of sexuality. The emphasis is on the "designation" of the distances between the objects, the different sociotopes and the sexualisation of various spaces and architectural objects.