The concept mega yellow incorporates all kinds of words that can signify or inspire yellow – Basic Color Terms, Prototype Terms, RT, and Terms for the Basic Feature of the Prototype, i.e. Mega Yellow is the verbal language of colors. While the cultural unit (Eco 1985; Almalech 2017a) Yellow combines verbal and visual colors. The presence of yellow compared to other colors is distinguished by a degree of amorphousness. This has different dimensions and directions.

It is a truism today that antiquities are valuable resource of symbolic capital of the modern nations. Therefore in many research fields a strong focus can be seen on the uses/abuses of the past in constructing national identity of the “imagined community” of the nation. I isolate the figure of Orpheus whose Thracian-ness fuelled “the grand national narrative” in Bulgaria, in the last few decades. It is studied in the context of the shared, connected, and entangled history of the Balkans (...) produced by Bulgarian, Romanian and Greek scholars. Their valuable reflexive and critical studies of the usable past are fruitful for the development of new perspectives in the academic space. The “eye of anthropology” gives priority to cultural phenomena and makes it possible to evaluate these imageries as cultural products in specific contexts. They are embedded through different media in everyday life which produce a number of representations – municipality emblems, narratives, films, monuments of the fabricated “national hero”. (shrink)

The following article is focused on the development of a multidisciplinary approach to study communication. It considers Martin Buber’s reflections as a chapter of language philosophy, and is concerned about the “third modality” a language exists in, that of language as a spoken word. The author touches upon Buber’s position from the point of view of existential philosophy, esp. to be referred here by Heidegger and Jaspers’ hermeneutic turns. His philosophical intent is focused on the unlocking of three key issues. (...) The first one is to disrupt philosophically the “neo-positivistically frozen” framework of dealing with social psychology of communication as an interactional multichannel system. The second one is to “bridge” the abyss between two analytical traditions fundamentally different in their attitude, “perfectly living without each other” in their “enchanted castles”. And the third issue, which is the author’s final objective, is in case it proves possible to “get them out” of theirs castles to extract the essentials of the neo-positivist “invisible college” of Palo Alto along with the Eastern and Western Pennsylvania Psychiatric Institutes to design a broader philosophical framework. (shrink)

A critical inquiry of the philosophical fundamentals in a pre-internet Age of the 1960ies and 1970ies. The monograph starts with the essentials of Chomsky's communication theory, makes a critical assessment on the social and psychological turns of body language and brings out relevant analytic points of Kierkegaard's, Nietzsche's, Heidegger's and Jasper's existential philosophy. It prepares the framework and the preriquisites of a global 'Age of Access'.

Mony Almalech presents the Umberto Eco’s idea to treat colour as cultural unit. The ‎author dwells upon the challenges, solutions, steps/methods to overcome the problems, ‎Prototypes in visual, verbal and cultural space, colour language with universal and relative ‎features.‎.

The paper describes and analyzes the full presence of green in the Old Testament — in ‎Hebrew and translations. The approach is interdisciplinary, which includes: the treatment ‎of colour as a cultural unit, according to the idea of Umberto Eco; lexical and contextual ‎semantics; examining Basic Colour Terms, Prototype Terms ‎‎, Rivals Terms of Prototypes, e.g raven, shadow, ebony, etc.; Terms ‎for the Basic Features of the Prototypes ; translation as a criterion and semiotic value; semio-osmosis as a process that (...) aims equivalence of translations, regardless of the different world views of Hebrew and other languages; semio-osmosis and accommodation; cultural and linguistic context; the interplay of old information —new information ;‎ context meanings and symbolism of grass; translation of PT and TBFP.‎. (shrink)

The entire life of al-Fārābī, who came to be known as the “Second Teacher”, Aristotle being the First, was dedicated to the essence of knowledge and to the the methods of obtaining knowledge. In the present text we will try to demonstrate how al-Fārābī’s concepts of knowledge and of epistemological process become the unifying elements of all major themes in the Muslim philosopher’s works - ontology, philosophy, religion, man, human community and the philosopher-prophet as the perfect ruler.

Eight different words are used to denote linen in the Old Testament: [šeš], [butz], [badim], [pištim],. [ketonet], [sadin], [etun], and [hur karpas]. In Jewish ancient rituals, linen clothes were known as ‘the robe of light’. The detailed analysis of the different words for linen in the Old Testament leads to the following conclusions: each different word for linen builds its own web of meanings in the Hebrew Biblical world view, serving the monotheistic mentality in the frame of the Old Testament. (...) Such mentality involves a requirement for harmony between spiritual and ritual purity obtained by wearing linen clothes. The monotheistic mentality as coded in the different words for linen in the Old Testament is drastically different from the polytheistic mentality and language of neighbouring peoples, albeit certain borrowed lexemes in Hebrew originate from these peoples’ languages and cultures. The different words for the fabric, which ‘the robe of light’ is made of, are subject to a special ideology and give rise to several symbolic chains, based on worldly, moral, and abstract ‘ritual purity’, as conveyed by the notion of ‘whiteness’. The different words for linen testify to the immense variety of transformations of the notion of light in the Old Testament. The text of the Old Testament is a declaration and an injunction for the initiated Israelite to see, cover, and handle the world through the ‘robe of light’ and not through the ‘robe of darkness’. (shrink)

The names Ethiopian [кùşi], Ethiopia [кuş] are used at several places in the Old Testament. The lexical and contextual relations which these lexemes generate and the ideas with which they are associated as exponents of the Hebrew worldview are impossible to trace in the translations to other languages. The paper presents the original relations found in the Hebrew Old Testament. The love between the Black Queen of Sheba and King Solomon is commented according to the original Hebrew linguistic and textual (...) relations. The proposed linguistic analysis has high hermeneutical value. (shrink)

The purpose of this essay is to outline, against the historical background, some of the main aspects in today’s relations - often uneasy and more often than not emotion-dominated - between the Slavic nations and countries. These issues will be examined within the broader context of subjectivity, including race and ethnicity, and its role in the constitution and organization of social and political relations.

The chapter is dedicated to the brand subject and particularly to the communication function each brand actually has. After the necessary definition the connection between branding and semiotics is set in order to point out that value and signification interact in the contemporary highly competitive markets. A large part of the text concerns the positioning theory and practice accompanied by figures and prominent authors perspectives and comments on the topic.

The main question put on for research in the present paper is “How the evolution of the mind takes place”. Some conceptions of Charles Peirce are examined in answering the question above. These include: his theories of habit; the habit-taking tendency; categories and evolutionary cosmology. The research is focused on the essence of habit, considered as an important part of Peirce’s vision of the universe evolution. Habit is threaten as a stable knot of meaning where knowledge is stored. It saves (...) mental energy in the everyday life which makes the evolution of the mind possible. The paper also provides my author’s Nine-grade model of evolution upon Peirce’s philosophy: a model to ‘draw’ a clearer picture of the mind development. (shrink)

Author's attempt to apply the predicate "informal" as part of the triad "formal", "non-formal" and "informal" to different theoretical objects that define the basic characteristics of the society. Analyze the trend to personalize global world through informalisation of being a serious challenge to the interpretational tools of philosophy in XXI century.