Abstract

_Purpose._ The article aimed at identifying the effects of modern digital technologies on the formation of human morality. _Theoretical basis._ The research base is the practical communicative philosophy. _Originality._ It lies in the fact that the article considered a moral interaction between a person and artificial intelligence. _Conclusions._ Nowadays modern digital technologies have acquired a new importance. Previously, they were only passive assistants. But now they are able to actively influence human nature not only from the outside, yet also from the inside. Now they influence not only the form of thoughts but also their character. It is artificial intelligence that is the cause of the phenomenon of the "information bubble" ("echo chamber"). They are formed by mathematical algorithms for each individual user of the Internet. It is because of these algorithms, which are the basis of artificial intelligence, that we can conclude: they are guided only by strategic rationality. Therefore, they relate to the Internet user only as an object. That is why such a situation can also be a manifestation of the expansion of strategic rationality into the lifeworld, which gives rise to social pathologies. New digital technologies (first of all, social networks) are becoming an integral part of a person’s everyday life, and therefore the background of his/her life world. Virtual life becomes an important part of real life. However, virtual life is formed by the influence of the information stream, which constantly sets new "trends", including "trends" on morality. That is why a person begins to perceive only those events that are contained in this stream. Moreover, s\he can express his\her empathy only when s/he him/herself is able to join this stream and express it in virtual life.