Abstract

This article examines the practices of international business in the South Pacific island nation of Fiji. After an investigation of past practices of international businesses and the ways these have helped to shape the major social challenges confronting the nation today, the article turns to an exploration of those challenges, especially poverty and race relations. It is argued that there are two paramount responsibilities for international business operating in a context like Fiji: to conduct their business operations in ways that genuinely add economic value locally; and to make a concerted and informed effort to avoid doing social harm. In order to meet these responsibilities, managers will have to do much better than their predecessors in terms of concern for and understanding of the unique social and cultural attributes of Fijian society