Abstract
I offer new criticisms of invariantist views of logicality, objecting especially to Gila Sher’s arguments for invariantism’s ability to explain the formality, necessity, apriority and normative force of logic. I argue that the semantic conception of logic can do perfectly well without a model-theoretic notion of logicality, and that the descriptive and explanatory theoretical roles sometimes ascribed to invariantism can be played by a non-model-theoretic account of logicality, specifically by one in which some pragmatic properties of expressions play an important role. I also develop the pragmatic account beyond the mere hints offered in its defense in my earlier work.