Abstract

The simulation hypothesis suggests that we live in a computer simulation. That notion has attracted significant scholarly and popular interest. This article explores the simulation hypothesis from a business perspective. Due to the lack of a name for a universe consistent with the simulation hypothesis, we propose the term simuverse. We argue that if we live in a simulation, there must be a business justification. Therefore, we ask: If we live in a simuverse, what is its business model? We identify and explore business model scenarios, such as simuverse as a project, service, or platform. We also explore business model pathways and risk management issues. The article contributes to the simulation hypothesis literature and is the first to provide a business model perspective on the simulation hypothesis. The article discusses theoretical and practical implications and identifies opportunities for future research related to sustainability, digital transformation, and Artificial Intelligence (AI).