Evocation and Figurative Thought in Tennessee Flag Culture

Raven 20:23-54 (2013)
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Abstract

The popularity of logos derived from the Tennessee flag can be explained by its obvious and relevant symbolism, but also by the phenomenon of pragmatic unity through which the Tennessee flag evokes the Confederate flag, as well as by the phenomenon of visual synecdoche, which allows observers to associate the three-star element with the entire flag and its associated meanings.

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Steven Knowlton
University of Memphis

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