Abstract

This chapter introduces how the humanistic leader Mao Zhongqun, founder and Chairman of the Board of Directors of Fotile Group, creates an organizational culture of high engagement by cultivating employees’ behaviours. Fotile produces kitchen appliances and has almost 20,000 employees. The company promotes a humanistic culture by encouraging employees to practice self-reflection on the “Five Ones” practices to achieve the Fotile culture. This chapter introduces the practices and explains how they help guide employees’ behaviours. We also explore how they have made the company a role model for thousands of other companies in China to learn from Fotile. The results have been very positive. Our work adds to previous literature by showing that a strong company culture is a determinant of employee engagement. It also promotes healthy performance and social development of the enterprise. This research explores how humanistic leaders can increase employee engagement through the company culture. This chapter provides insights for business leaders who are interested in enhancing employee engagement and promoting a positive company culture by cultivating humanitarian behaviours.