Abstract

The global consumption of yoga appears to have reached the saturation point in many market segments. In Japan, it is possible that with the seemingly endless array of X+Yoga hybrids that the consumption of Yoga is waning. While it is difficult to assess this with accuracy, it is increasingly difficult to delineate what yoga is. Therefore, how might one attend to answering a question related to yoga and sacred space in Japan? This paper explores the promotion of some relatively local hybrids such as temple yoga, face yoga, ninja yoga, nature yoga, and serotonin yoga.