Ontological Branding: Power, Privilege, and White Supremacy in a Colorblind World

Lexington Books (2022)
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Abstract

Applying Heideggerian tool ontology to antiblack racism in the United States, Ontological Branding argues that race is a tool to constrain nonwhite persons, especially Black persons, to ways of being in service to the white world. U.S. law’s colorblind “equality” safeguards white supremacy, and racial justice instead requires ontological equality.

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