Abstract

Privacy loss is one of the primary issues associated with the use of social media or social network sites. These sites operate by collecting and sharing data from users to obtain economic revenue. As a solution, it is recommended that users be informed about safe online practices and that they should behave accordingly. However, this does not usually happen, which makes privacy regulations ineffective. We argue that a top-down, control-focused approach to privacy, such as that found in the European Commission’s recent General Data Protection Regulation, does not capture the way online practices unfold and fails to prevent privacy issues. Instead, we frame privacy using the concept of the “logic of care,” an approach that promotes a situated analysis of online practices and of the diverse actors involved (users, companies, regulators, etc.). This shift favors the creation of safer interactions on social network sites instead of restrictive regulations.