Abstract

The classic programme of conceptual engineering (Cappelen, Herman. 2018. Fixing Language: An Essay on Conceptual Engineering. Oxford: Oxford University Press; Eklund, Matti. 2021. “Conceptual Engineering.” In The Routledge Handbook of Social and Political Philosophy of Language, edited by Justin Khoo, and Rachel Sterken, 15–30. London: Routledge) envisages a two-stage ameliorating process. First, we assess ‘F’ and determine what the term should express. Second, we bring it about that ‘F’ expresses what it should express. The second stage gives rise to a practical challenge: the implementation challenge. Engineering advocates need to explain by what means they can implement specific conceptual changes in the natural language shared by a community – a feat Herman Cappelen (2018. Fixing Language: An Essay on Conceptual Engineering. Oxford: Oxford University Press, 2020; “Conceptual Engineering: The Master Argument.” In Conceptual Engineering and Conceptual Ethics, edited by Alexis Burgess, Herman Cappelen, and David Plunkett, 132–151. Oxford: Oxford University Press) argues to be beyond our understanding and control both on an externalist and on an internalist meta-semantics. I devise a new answer to the implementation challenge. Enlisting the influential theory of social norms by Cristina Bicchieri, I argue that engineering social norms in Bicchieri’s technical sense amounts to an effective, specific, and feasible means to implement specific conceptual change, at least on internalist premises. I also argue that Bicchieri’s social norms are an essential addition to the more familiar conventions and moral norms when it comes to conceptual engineering.