Abstract

This study, theoretically based on integrated threat and image theory, explored (1) the mental constructs produced by the Slovak majority in relation to cooperation with the Roma minority and (2) differences in thinking about different Roma demographic groups. In Slovakia, prejudice towards Roma people is a long-standing phenomenon. In this study there were 228 participants, mostly young adults, who produced 22 categories of associations, explored using content and network analyses. The frequency of category associations in the first and second research group was mostly the same, but the distribution differed for the demographic groups considered by the third research group, which was asked to produce associations separately for each Roma demographic group. The largest difference measured was between integrated and segregated Roma people – the associations were mostly positive for the first and negative for the second. These results provide the first empirical exploration of cooperation intentions with Roma people in the Slovak context and suggestions are made for future discourse on Roma.