Abstract

IN PREPARING A HANDBOOK ON RHETORIC, Aristotle proceeds as he does for a discussion of any craft or practice. After distinguishing it from other closely related arts, he defines its proper aim: that of finding the means that can be used to persuade an audience of any subject whatever. Since the most effective exercise of any craft or faculty is conceptually connected to its fulfilling its norm-defined aims, his counsel is directed to guiding the master craftsman who is responsive to the larger issues that surround the exercise of his skill--a rhetorician speaking about important matters to those authorized to affect them. Aristotle's advice to the rhetorician imports the results of his philosophic investigations: the Rhetoric presupposes and is implicitly informed by Aristotle's logical works, by his philosophy of mind, and his theory of action; it is also strongly conjoined with his political and ethical theory. But while the rhetorician relies on these theories, he is not himself a philosopher, logician, statesman, or moralist.