Abstract

Epicurus was a Greek philosopher interested in pleasure or pursuit of it more than other ideals. He said, "No pleasure in itself is a bad thing, but the things that produce certain pleasures involve disturbances many times greater than the pleasures themselves." Epicurus tells us that the knowledge of which pleasures are good for us is wisdom. While this sometimes led to a negative view of his philosophy, in many regions of the world today the reality is that his thinking has been very advanced and developed, leading to his ideas becoming highly influential in modern thought. His simple philosophies of avoiding pain, living a simple life, and learning has made much of his philosophy appealing and influential. An important Indian philosophy called "Charvaka" is that this world is the only reality. Out of the four human values — Dharma, Artha, Kama, and Moksha — they advocate the pursuit of karma only, and Artha merely as a means of facilitating the purpose. For Charvaka, the goal of human life is to achieve the maximum amount of pleasure in this life and to avoid as much pain as possible. Good life is the most enjoyable life. Good action is one that leads to a balance of pleasure, and bad action is one that causes more pain than pleasure. Today, consumerism is pervasive, the real spirit for any developing economy is to develop consumerism-driven products and marketing practices, and it is inevitable that the interests of consumers in general will be safeguarded. Consumerism believes that personal well-being and happiness depends to a very large extent on the level of personal consumption, in particular on the purchase of material goods. The idea is not simply that well-being depends on a standard of living above a certain threshold, but that consumption and material possessions are at the center of happiness. It is an attempt of this paper to see the relationship between these philosophies and to try to find common characteristics that lead man to live a happy and satisfying life.