Humanistic Marketing

& (eds.)
Springer (2013)
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Abstract

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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2014

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9781137353290   1137353295
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Chapters

Power to the people: essay on branding and global democracy.  (pages 204-215)T. Anker

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