Abstract

ENGLISH ABSTRACT: This study commences with a critical, philosophical exploration of the ethical theories that constitute the normative basis of the dominant business ethics paradigm. It is argued that the universal and communitarian notions of the good upon which this paradigm is based, are inadequate in helping us deal with the complexities that define the modern day business environment. It is suggested that a sophisticated and affirmative account of postmodernism is a better suited alternative, as this paradigm is geared towards assisting us in finding workable solutions to our problems in the absence of universal truths or homogenous operating environments. Although postmodernism serves as a useful starting point for challenging the normative basis of business ethics, this study moves beyond this broad paradigm in providing an analysis of both complexity theory (specifically critical complexity theory), and Jacques Derrida’s deconstructive philosophy. The paradigm of critical complexity presents us with a useful framework for understanding, and thinking through the implications that complex phenomena hold for us, for our practices, and for our understanding of our responsibilities. Deconstruction (which serves as a philosophical example of a complex position) contributes to, and supplements this paradigm. Specifically, deconstruction draws attention to the processual nature of ethical decision-making and action, as well as to the ethical and political implications that arise from our limited knowledge of complex phenomena. Once critical complexity theory and deconstruction are adequately defined, a close reading of a critical text on the relevance of Derrida for understanding business ethics is presented. In undertaking the close reading, a number of criticisms against deconstruction are addressed, and an argument is made for why a more complex understanding of ethics is preferable to universal or communitarian notions of the good – and, therefore, preferable as a normative basis for business ethics. After making the case for a complex ethics, a general circumscription of a complex ethics is provided. This circumscription is premised on an understanding of ethics as a critical, provisional, transgressive, and imaginative enterprise. The specific implications that such a notion of ethics hold for teaching business ethics, and for understanding prominent business ethics themes (such as corporate social responsibility, responsible leadership, and sustainable development) are also elaborated upon. In conclusion, it is argued that taking cognisance of the insights and implications that arise from this study will help to support the future viability of business ethics. This is because a complex understanding of ethics can promote the development of robust and flexible strategies, which are needed for dealing with the realities of the modern business environment.