Abstract

Is the web out to get us, or is it a force for autonomy and flourishing? Is it another instrument for the governing elite to channel the masses for political or business purposes? Is it a means for our baser nature to entrench everlasting fake news stories, political narratives, and even whole ideologies? In her tome Surveillance Capitalism, Shoshana Zuboff details what she regards as the dangers of losing our freedom, dignity, and democratic control to business by being “conditioned”, “tuned”, “nudged” and otherwise shaped in unconscious ways to serve big-tech and its business associates. Echoing many of her fears, the popular documentary The Social Dilemma portrays algorithmic tracking of our behaviour by Facebook and Google as a Frankenstein monster. The documentary has the endorsement of the historian Yuval Noah Harari, best known for his Sapiens: A Brief History of Humankind. He argues that the web has become a tool to further reinforce the survival of fake news, to which he thinks humans already have a strong proclivity. Who is going to tame this Frankenstein?