Ayahuasca is a hallucinogenic plant mixture used in a ceremonial context throughout western Amazonia, and its use has expanded globally in recent decades. As part of this expansion, ayahuasca has become popular among westerners who travel to the Peruvian Amazon in increasing numbers to experience its reportedly healing and transformative effects. Drawing from ethnographic fieldwork in and around the area of Iquitos, Peru, the epicenter of ayahuasca tourism, this paper focuses on some of the problematic aspects of western engagement with (...) indigenous spiritual traditions. This engagement is usually based on idealized and romanticized notions of indigenous shamanism and an inability to digest its less palatable aspects, such as sorcery. Through ethnographic examples and ethnohistorical evidence, I show that the romanticization indigenous peoples is not benign. In fact, this one-sided romantic image hides the complexity of indigenous peoples’ situations by erasing the injustices that they have experienced and continue to experience. I propose a more holistic approach to ayahuasca shamanism that views indigenous peoples not living in a fictitious harmony with nature but as people embedded in larger struggles and facing important challenges not the least of which is the recent commercialization of indigenous spirituality. (shrink)

In this article, I discuss how ritual is framed in the context of ayahuasca tourism, using ethnographic data collected in and around Iquitos, Peru. Alluding to a lack of socially sanctioned spaces for altered states of consciousness (ASCs) in western cultures, contemporary seekers flock to the Amazon to participate in ayahuasca ceremonies for an array of reasons, including healing and personal transformation. Taking Gregory Bateson's concept of “framing” as a point of departure, and applying Erving Goffman's frame analysis, I will (...) show that contemporary ayahuasca ceremonies attended by westerners are designed to be liminal, transformative, and meaningful experiences that aim to heal the body through emotional modulation. I will demonstrate how this is achieved through specific discourse that takes place before or during rituals in the form of long speeches delivered by the shamans. This framing not only separates the ritual space as liminal but also frames the way that the experience is conceptualized by the participants, ultimately increasing its meaningfulness. (shrink)