Using the art-brut theory by Jean Dubuffet as a starting point, the text aims to give profile to the changes, the figure of the outsider has experienced since the collapse of the category of the avant-garde. Under the auspices of cognitive capitalism and with the help of social media, the concept of outsiderness has transformed itself from a figure of authenticity and resistance against oppressive social circumstances to the realization of the unmediated, tactless, and brutal universalization of particularities.