When solving a problem with insight, people suddenly become aware of the solution (Mayer, 1995). Insight is often accompanied by a feeling of pleasure and certainty, known as an “Aha! moment” (Gick...

We propose expanding the authors’ shared novelty-seeking basis for creativity and curiosity by emphasizing an underlying computational principle: Minimizing prediction errors (mismatch between predictions and incoming data). Curiosity is tied to the anticipation of minimizing prediction errors through future, novel information, whereas creative AHA moments are connected to the actual minimization of prediction errors through current, novel information.