This article is concerned with the relationship between body, image and affect within consumer culture. Body image is generally understood as a mental image of the body as it appears to others. It is often assumed in consumer culture that people attend to their body image in an instrumental manner, as status and social acceptability depend on how a person looks. This view is based on popular physiognomic assumptions that the body, especially the face, is a reflection of the self: (...) that a person’s inner character or personality will shine through the outer appearance. The modification and cosmetic enhancement of the body through a range of regimes and technologies can be used to construct a beautiful appearance and thereby a beautiful self. The article begins by examining body images in consumer culture and their relation to photography and moving images. This is followed by an examination of the consumer culture transformative process through a discussion of cosmetic surgery. The article then questions the over-simplistic logic that assumes that transformative techniques will automatically result in a more positive and acceptable body image. The new body and face may encourage people to look at the transformed person in a new way. But the moving body, the body without image, which communicates through proprioceptive senses and intensities of affect, can override the perception of the transformed appearance. A discussion of the affective body follows, via a closer examination of the body without image, the opening of the body to greater affect and indeterminacy. The affective body image and its potential greater visibility through new media technologies are then discussed through some examples taken from digital video art. The article concludes by examining some of the implications of these shifts within consumer culture and new media technologies. (shrink)

This article introduces the special section on the contribution of Jack Goody, which focuses on The Theft of History. Goody attacks the notion of a radical division between Europe and Asia, which has become built into the commonsense academic wisdom and categorical apparatus of the social sciences and humanities. Eurocentrism is a constant target as he scrutinizes and finds wanting the claims of the West to have invented modern science, cultural renaissances, the free city, capitalism, democracy, love and secularism. Goody’s (...) approach favours a dynamic long-term basis for comparisons between societies and focuses on the exchange of information and goods across Eurasia to argue that the comparative advantage one society gains has been only temporary, swinging between different parts of Eurasia a number of times over the millennia. Goody suggests that China developed an active mercantile urban culture before Europe. Cities and towns with their mixture of luxury and learning, should not be seen as inevitably subordinate to centralized power structures in both eastern and western Eurasia. Goody criticizes the theoretical assumptions and the handling of evidence of Perry Anderson, Fernand Braudel, Norbert Elias, Moses Finlay, David Landes, Karl Marx, Joseph Needham, Immanuel Wallerstein and Max Weber. His concern is that the master categories of world history, such as antiquity, feudalism and capitalism, have been developed against a background of the particular European trajectory, then projected onto the world at large. Goody remains sceptical, not just about eurocentrism, but also the additional danger of being eurocentric about ethnocentricity, which he regards as a trap that postcolonialism and postmodernism frequently fall into. (shrink)

The archive is the place for the storage of documents and records. With the emergence of the modern state, it became the storehouse for the material from which national memories were constructed. Archives also housed the proliferation of files and case histories as populations were subjected to disciplinary power and surveillance. Behind all scholarly research stands the archive. The ultimate plausibility of a piece of research depends on the grounds, the sources, from which the account is extracted and compiled. An (...) expanding and unstable globalizing archive presents particular problems for classifying and legitimating knowledge. Increasingly the boundaries between the archive and everyday life become blurred through digital recording and storage technologies. Not only does the volume of recordable archive material increase dramatically, but the volume of material seen worthy of archiving increases too, as the criteria of what can, or should be, archived expands. Life increasingly becomes lived in the shadow of the archive. (shrink)

In this interview to commemorate the 30th anniversary of the Theory, Culture & Society special issue on Global Culture, Roland Robertson reflects on his long involvement as one of the major theorists of globalization. He recounts how in his early years as a sociologist there was strong resistance to thinking beyond the nation-state society. He comments on the emergence of the field of transdisciplinary global studies, the concern with global culture and his own attempts to extend the concept of globalization (...) by developing the term glocalization. He also discusses the present Covid-19 pandemic and ends with a number of reflections on global history. (shrink)

This wide-ranging introduction to the special issue on Automobilities examines various dimensions of the automobile system and car cultures. In its broadest sense we can think of many automobilities - modes of autonomous, self-directed movement. It can be argued that there are many different car cultures and autoscapes which operate around the world, which cannot be seen as making driving a uniform experience of movement in a controlled 'no-place' space. Yet, there clearly is an increasingly globalizing car system, conceptualized as (...) a powerful socio-economic and technological complex which sustains the car as a key object of mass production and mass consumption, which has impacted on spatial organization through roads, city layout, suburban housing and shopping malls and demands new forms of social life, sociability and time-space flexibility. This automobile system currently accounts for some 1.2 million deaths through traffic accidents a year world-wide, with the reversal of the long normalization of this form of 'mass murder,' now seen as a key topic for public health authorities. At the same time while it is potentially possible to subject cars to greater surveillance and systemic control through information technology, this in itself may not automatically lead to a reduction of accidents. In recent years the car has become a complex communicative platform for multi-tasking, a command centre for telephone, television, Internet etc., a place of work and instrumental tasking; but also a place of dwelling and refuge, a comfort zone for emotional decontrol via the sound system. Something which requires a more flexible driving habitus in which the senses are reconfigured and extended through the technology, as driving increasingly depends on the software as we move to intelligent cars and roads. Yet this is also something which generates an expanding set of new risks. The logic is for the driver to become the auto pilot and the automobile to become a sort of datasuit wrap. Yet it is not surprising that this view of the controlled safe car should also summon up its opposite: the car as dangerous and powerful, as a vehicle for excitement and speed. Especially so given that car racing practically originated alongside the birth of the automobile and is now itself a massive global industry whose imagery is central to the marketing of many types of cars. (shrink)

The term global suggests all-inclusiveness and brings to mind connectivity, a notion that gained a boost from Marshall McLuhan's reference to the mass-mediated ‘global village’. In the past decade it has rapidly become part of the everyday vocabulary not only of academics and business people, but also has circulated widely in the media in various parts of the world. There have also been the beginnings of political movements against globalization and proposals for ‘de-globalization’ and ‘alternative globalizations’, projects to re-define the (...) global. In effect, the terminology has globalized and globalization is varyingly lauded, reviled and debated around the world. The rationale of much previous thinking on humanity in the social sciences has been to assume a linear process of social integration, as more and more people are drawn into a widening circle of interdependencies in the movement to larger units, but the new forms of binding together of social life necessitate the development of new forms of global knowledge which go beyond the old classifications. It is also in this sense that the tightening of the interdependency chains between human beings, and also between human beings and other life forms, suggests we need to think about the relevance of academic knowledge to the emergent global public sphere. (shrink)

This interview with Mary Douglas took place at Lancaster University in the Religious Studies Department. The main focus of the interview was her recently published book, Purity and Danger, which had already become a classic of British anthropology. The questions and answers ranged mainly over the differences between the physical body, representations of the body, the body as a classificatory system, and social constructivism. Douglas’s early academic years and the influences on her work, such as the role of Roman Catholicism (...) in her childhood and youth, were discussed. The interview concluded with speculation about the connections between anthropology and colonialism, and how she responded to those developments. (shrink)

This paper serves as an introduction to the special section on Global Culture Revisited which commemorates the 30th anniversary of the publication of the 1990 Global Culture special issue. It examines the development of interest in the various strands of globalization and the question of whether there can be a global culture. The paper discusses the emergence of alternative global histories and the problematization of global knowledge. It examines the view that the current Covid-19 pandemic signals a turning point, or (...) change of epoch, that marks the end of peak globalization. The paper also discusses the view that global was always a limited cartographic term which failed to adequately grasp our terrestrial location on the earth. Currently, there is considerable speculation about the emergent politics of a new world order, with civilizational states set alongside nation-states, opening up an epoch of greater pluriversality, and at the same time greater uncertainty. (shrink)

Whilst presenting a number of features that have been put forward to characterize modernity as a way of life and a social system, this entry suggests a dissident genealogy that reveals a hidden history of continuities and alternatives. It thereby problematizes the norms about periodization and the assumptions about the elaboration of a logos that underlie the concept of the modern. This approach to modernity as a complex of processes, institutions, subjectivities, and technologies challenges the more familiar history of linear (...) temporalities and progressive transformations. The fruitfulness of seeing modernity, as much as other historical periods, as hybrid assemblages in a state of flux is that it draws attention to the heterogeneity and processual nature of cultures and feeds into the possibility of the critique of the present. (shrink)