People of the western world now have unprecedented freedom to choose their religion. In this book, the world's leading sociologist of religion argues that the liberty and freedom to choose religion corrodes faith and that religion remains most vital when it is part of ethnic and national identity.

In a recent issue of Critical Research on Religion, Mary Jo Neitz presents a four-cell Locations Matrix created by the two dimensions of the status of the religion studied, as dominant and marginal, and position of the researchers vis-à-vis that religion, as insiders or outsiders. Her subsequent arguments about the influence of researcher standpoint perhaps work in the US setting where religion remains popular. This paper points out difficulties in applying the Matrix in the UK setting where religion is unpopular (...) and uses the patently disinterested nature of much of the research conducted by professional sociologists of religion to retrieve the possibility of objective and value-neutral research. (shrink)