An overview and assessment of the current state of research on individual consumption of Fair Trade (FT) products is given on the basis of 51 journal publications. Arranging this field of ethical consumption research according to key research objectives, theoretical approaches, methods, and study population, the review suggests that most studies apply social psychological approaches focusing mainly on consumer attitudes. Fewer studies draw on economic approaches focusing on consumers’ willingness to pay ethical premia for FT products or sociological approaches relying (...) on the concept of consumer identity. Experimental, qualitative and conventional survey methods are used approximately equally often. Almost all studies draw on convenience or purposive samples and most studies are conducted in the USA or the United Kingdom. Several problems in current research are identified: amongst others, studies’ rather narrow theoretical focus, potential hypothetical and social desirability bias of conventional survey data, and a lack of generalizability of empirical findings. In turn, we suggest that research would benefit from both a multiple-motives and a multiple-methods perspective. Considering competing theories can help to single out key behavioral determinants of individual FT consumption. The combination of different methods such as conventional surveys and field experiments contributes to uncovering respondents’ truthful answers and improves generalizability of results. Scholars in the field of ethical consumption research should use experiments to detect causal relations proposed by theories and conduct cross-country surveys to gather insights as to how differences in market structures, cultural traits, and other path dependencies affect patterns of individual FT consumption. (shrink)

This paper is concerned with the question of whether and how social class and status affect prosocial behavior among status groups.We conducted dictator games in which both host-country citizens as well as asylum seekers make monetary donations towards their respective in- and out-groups. As a novelty, we varied the number of recipients in the dictator game. Our results indicate that host-country citizens donate significantly more than asylum seekers and that asylum seekers receive significantly higher donations than host-country citizens. Donations vary (...) only marginally with the number of recipients. These findings and answers to a follow-up questionnaire show that prosocial behavior among status groups, and in particular prosocial behavior from high-status towards low-status actors, might be instances of impure altruism, i.e., motivated by a warm glow of giving or a purchase of moral satisfaction. (shrink)

A variety of theoretical approaches have been taken in an attempt to understand, explain, and promote pro-environmental behavior. The present article gives an overview, including specific applications, and identifies and discusses various strategies used by researchers to deal with the availability of different approaches. The overview includes elementary rational choice theory, the theory of planned behavior, norm-activation theory, theories of habitual behavior, and theories within a social dilemma framework. Strategies identified are ‘extending existing theories by single explanatory factors’, ‘comparing theories’ (...) in a competitive manner, and ‘combining theories’ in an integrative manner. It is argued that research would benefit from more standardization in empirical applications, from more competitive theory testing as opposed to integrative theory testing, and from an evaluation of approaches on theoretical grounds as opposed to focusing solely on empirical performance. (shrink)