Basic tendencies of enterprises' innovative development management have been considered from the perspective of postfordist tranformations. It has been determined that mobility is a specificity of postfordist industrial management. Mobility provides dispersion of structural subdivisions all over the world, it doesn't need any governmental support and strict control. Total diversification of the kind allows to implement «high» technologies through global data revolution practically into all spheres of social life. The evolution of social relations types from feudalism up to Post-Fordism has (...) been provided and their specifics defined. Analytical studies carried out have enabled to discover formed world innovative centres and – from global economic perspective – those of half-peripheral countries with low level of innovative development. The directions of China management of innovative development, whose combined innovation level steadily increases, have been described. It has been determined that a great many of world countries is not currently being on the postfordist stage, since an industrial labour is characteristic for them which defines their type as traditional or early industrial pre-modern. We've also found that innovation development governance at the global level through the prism of postfordist transformations manifests itself in looking for niche, strict subordination to global market mechanisms, decentralization under control of transnational corporations; at the national level: in decentration of social space and thinking, marginalization of urban population, migration; at the meso level: in orientation on consumer needs, considerable mobility of production, individualization under global standardization; at the micro level: in project approach, faster time to market, cost minimization. It has been determined that technological breakthrough evokes such social concerns as total control, alienation, job and security loss. (shrink)

This article examines the trends of digital marketing in the context of information society development. Under the influence of informatization of society, the spread of innovative development of the economic environment are transformed all its components, including changing approaches to marketing, which uses more and more digital opportunities to increase its efficiency. In society, specific relationships are formed associated with the search, receipt, transmission, production and dissemination of information using information technology. Under the influence of informatization of society, the contemporary (...) consumer and his requirements are changing, which is reflected in marketing activities. The reaction to the growing role of social networks and communities in consumer buying behavior was the formation of crowd marketing. Digital marketing is a contemporary tool for promoting a product, brand or brand through digital channels, and also uses a number of techniques that allow you to reach your target audience even in an offline environment. Digital marketing means that consumers, customers or society at large can access any information they need. Today, digital marketing is becoming an increasingly important tool for promoting almost any type of product compared to traditional marketing. (shrink)

This article examines the transformation of the labor market under the influence of informatization of society. It is noted that in the conditions of globalization and informatization of the nowadays a post-industrial society has been formed, in which information is a determining factor of production. New opportunities and challenges of the labor market in the conditions of information society development are analyzed. The informatization of society changes the conditions, nature and forms of work. Extensive digitalization, the use of cloud technologies (...) and artificial intelligence systems are displacing traditional forms of employment towards teleworking, which makes workers more mobile and able to optimize working hours. It is established that the spread of technology increases the efficiency of the recruitment and searching job processes. Informatization of society contributes to the creation of a digital labor market, which forms the demand and supply of information and computer technology workers. In the context of informatization of society, the labor market is characterized by an imbalance between supply and demand of labor due to structural changes in the economy. Among the challenges of the labor market are rising unemployment in the raw materials industries, robotics and automation of routine manual labor. The digitalization of the economy leads to the need to adjust government regulation of business and provide social guarantees for employees. It is noted that the informatization of society provides more benefits to the labor market than obstacles. Solving the problems it raises, promotes progress and economic development. (shrink)